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For the Mother of all Savings Memberships, Walmart+, we created a real-time TikTok campaign on Mother's Day featuring mom influencers answering their followers' questions with authentic, mom-to-mom tips.

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  • 6 influencers, including the iconic Paris Hilton.
     

  • The project was carried out in three stages:

  1. Launch: Influencers encouraged mothers to ask them questions.

  2. Development: Influencers answered mothers' questions in real time with their tips.

  3. Final Stage: A final commercial featuring influencers sharing generic tips for all mothers on their special day.
     

  • 2 days responding to questions and creating scripts in real time.
     

  • Over 161 million views.

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