Tomás Blanch a child with brain cancer had the dream to become a Youtuber and he created his own YouTube channel “Tomiiii11”. In just a few days reached 10 MM subscribers, becoming a global phenomenon. Few months later, Tomiii11 passed away leaving his followers and his channel.
Fundación Nuestros Hijos, a Chilean foundation for children with cancer, needed a campaign to raise awareness and raise funds for their treatment and rehabilitation. So, we created “The Legacy of Tomiiii11” giving a new life to his YouTube channel with the stories of 11 new children with the same disease in the same place Tomiii11 began his. The campaign reached international coverage, the new Chilean government agenda commitment their support for children cancer, raised founds as never before. But the most important, became a Legacy of life for children with cancer.