NATURAL DISASTERS

Amnesty International needed a campaign with a simple, direct, and powerful message that would raise awareness about the atrocities that were committed in Syria because of the war.

The campaign was targeted to local Chileans, so we realized that the destruction was quite similar to the natural disasters we`ve lived in Chile through the years, like  earthquakes and tsunamis. That similarity of how both war and natural disasters left our countries was the key to create a powerful concept for the campaign: “In Syria, the worst natural disaster is mankind” An irrefutable truth, because Syria has not suffered any Earthquakes, Tsunamis, or Hurricanes in many years.