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Teletón is an annual charity event in Chile to raise funds for children with developmental disabilities.
In its 31st edition, we created an animated TV Commercial for Banco De Chile (The bank of Teletón, from the very first Teletón) about Martín, a special-needs boy with a unique superpower: “The superpower to unite an entire nation.”
And guess what? An entire nation joined and raised funds for special needs children everywhere.
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