Tomás Blanch, a child with brain cancer, dreamed of becoming a Youtuber and created his own YouTube channel, "Tomiiii11". Tomiiii11 reached 10 MM subscribers in just a few days, becoming a global phenomenon. A few months later, Tomás passed away, leaving his channel and followers behind.
Fundación Nuestros Hijos, a Chilean foundation that supports and rehabilitates children with cancer, wanted a campaign that raised awareness with the goal of fundraising to further their efforts and cause. This campaign was the perfect opportunity to revive and give Tomás's YouTube channel new life. We launched "The Legacy of Tomiiii11" and expanded the platform to eleven other children who shared Tomás's diagnoses.
Our campaign reached international coverage and the new Chilean government agenda's commitment to their support for children's cancer. Fundación Nuestros Hijos fundraised a record-breaking x dollars.
But most importantly, “The Legacy of Tomiiii11” became a part of multiple children and their families, honoring and continuing Tomás's dream, cementing them all in the hearts of millions.